The Zephyrhills bottled water bandwagon has already left the station isn't really a matter of debate. It has. Passengers, however, are still climbing aboard. Not only did attendance for roar to new level (over 3,000), there is indication that plenty of folks are staying on for the ride. Association membership is also at an all-time high: 940 with some room left to max out.

What the numbers translate to is necessity. IBWA appears the place to be. Don't show up and you're missing a great deal. The reasons are several, but the heart of the matter is growth and the kind of growth it is.