How to do it the right way?
Michelle
People don’t buy credit cards, you apply for one. Simply ask the customer if they would like to fill out an application for a Sears card.
i have to do the same thing at work sell sell sell. they tell us to ask open ended questions!!! like how would it help you if you didn’t have to pay interest for six months? be on there side. say things like i understand or i know how hard it is to pay everything off right away, we offer a great sears card right now that has………KNOW WHAT THE CARD HAS TO OFFER!!! if there’s an annual fee? how many months no interest. and so on. if you know everything about the card it’s much easier to sell it. one more thing don’t be afraid to ask them, be confident. oh and say it helps build credit.
If off you don’t buy a credit card………you apply for one………work on that first……….
What I would do is take a credit card application home with you and read it over. That way you know exactly what you are ’selling’. Explain the perks of having a Sears card. Getting $10 off or 0% interest on the item. If they are still doing the 10% off when you use a Sears card (I don’t know if they are still doing those, but you can check that out). Another tip is they can pay it off and never use it again, or when a really good deal is going.
Ask them as you are ringing them out if they want to put the purchase on their sears card. If they say no, they ask if they have one. If they say no then say “Would you like to save $15.00 on your purchase today?” This will get the ball rolling and the customer thinking. If they say they already have a Sears card, then ask if they have the master card AND the store card. They can have both at the same time (many people don’t realize that). Ask them if they want to save money by applying for any cards they don’t already have ($15.00 for the MC $10.00 for the store card).
If the customer seems at bit interested but not sure, show them how much they would save by subtracting the 15.00 from their total. (EX: Your total is $31.50 but it could be $16.50 if you open a Sears Mastercard.) Also explain to them they can pay off the balance that day (check or cash)using the temporary shopping pass so when they receive the card they don’t even owe anything.
You will also be able to tell the customer who does not think they will get approved that Sears uses two banks (Citibank and HSBC) to help get customers approved. It helps their chances vs applying with one bank.
Sounds like you have not done any training yet. Some of this will be taught then. They will show you roleplay and help you get started as well. And as others have said, learn everthing about the cards and highlight the perks (no annual fee for Citibank cards, point rewards, coupons and exclusive offers, etc.) Again, you will learn about those in your training.
Good Luck!